Konga is a top Nigerian e-commerce company founded in 2012. It provides an online marketplace and direct retail in categories like electronics, fashion, home appliances and lots more.
Below are some important points about Konga:
- The company is based in Gbagada, Lagos State.
- It offers both a third-party online marketplace and first-party direct retail.
- In 2013, Konga raised $10 million in Series A funding from Kinnevik and Naspers.
- Later in 2013, it raised $25 million in Series B funding, setting a record for an African startup.
- KongaPay, a mobile payment solution, was launched in 2014, making transactions smoother.
- Konga Express offers delivery in 1-3 days, and Konga Marketplace allows businesses to showcase their products.
- The platform attracts about 5 million visitors each month.
- Sellers on Konga can use a 42-page handbook for guidance and choose from four subscription packages: silver, gold, platinum, and diamond.
Despite some early delivery challenges, Konga has grown significantly. It now plays a key role in Nigeria’s e-commerce sector, contributing to employment and economic growth.
As of 2023, Konga offers a wide range of products with free shipping on some items and various payment options, including debit cards and KongaPay.
How to Sell Your Products on Konga — Grow Your Business Online with Konga
Reach millions of buyers across Nigeria effortlessly—get your store on Konga today!
Why Sell on Konga?
- Earn More Money
- Easy Communication
- Low Commissions
- 24/7 Support
- Complete Control
- Safety and Security
Earn More Money
Konga is one of the largest e-commerce platforms in Nigeria, providing access to over 50 million potential buyers nationwide.
By listing your products on Konga, you can tap into a vast customer base and significantly boost your sales.
Easy Communication
Konga facilitates seamless communication between sellers and buyers. If buyers have any questions, they can easily reach out to you through the platform’s messaging system, ensuring smooth and efficient interactions.
Low Commissions
Konga charges a low commission fee of just 3% on successful sales. This competitive rate ensures that you keep more of your earnings while enjoying the benefits of selling on a major platform.
24/7 Support
Konga offers extensive support to its sellers, including access to the online SellerHQ and dedicated merchant support teams available around the clock. Whether you need help with listing your products or managing orders, Konga is there to assist you every step of the way.
Complete Control
As a seller on Konga, you have full control over important aspects of your store. You can set your own prices, define return policies, and choose your preferred delivery methods for paid orders. This flexibility allows you to tailor your store to meet your specific business needs.
Safety and Security
Konga prioritizes the safety and security of its users. The platform has robust measures in place to protect both buyers and sellers, making it one of the safest and most trusted e-commerce sites in Nigeria.
How to Register on Konga
Create Your SellerHQ Account:
- Visit Konga’s SellerHQ and click on the registration link.
- Enter Your Store Name and choose a URL for your online store on Konga.
- Provide Your Contact Information: Enter your email address and create a secure password.
- Fill in Your Personal Details: Include your first and last name, phone number, and address.
- Select Your State and LGA: Choose your state and local government area from the dropdown menus.
- Specify Your City and Landmark: Enter your city and the nearest landmark to your location.
- Referral Information: If you were referred by someone, enter the referral code.
- Agree to Privacy Policy: By continuing, you accept Konga’s privacy policy and terms of service.
Once your registration is complete and approved by Konga team, you can start setting up your store and listing your products on Konga.
Tips for Success on Konga
Optimize Your Listings
Ensure your product listings are detailed and include high-quality images.
Use relevant keywords in your product titles and descriptions to improve your visibility in Konga’s search results.
Offer Competitive Pricing
Research your competitors’ pricing and adjust your prices accordingly.
Offering competitive pricing can help you attract more buyers and increase your sales volume.
Provide Excellent Customer Service
Respond to customer inquiries promptly and professionally. Positive interactions can lead to repeat business and good reviews, which enhance your store’s reputation.
Utilize Promotions and Discounts
Take advantage of Konga’s promotional tools to offer discounts and special deals. Promotions can boost your sales and help you stand out from the competition.
Monitor Your Performance
Regularly review your sales performance and customer feedback. Use this information to make informed decisions and continuously improve your store’s operations.
Key Advantages of Selling Online
Reach a Wider Customer Base
Selling online allows you to reach a global audience, expanding your customer base far beyond the limits of a physical store.
An online store is accessible 24/7, providing potential customers with the convenience to shop at any time from anywhere in the world.
Lower Overhead Costs
Operating an online store is typically more cost-effective than maintaining a physical retail location. You can save on expenses related to rent, utilities, and staffing.
These savings enable you to offer competitive pricing and achieve higher profit margins.
Convenience and Flexibility
Online shopping provides unmatched convenience for customers, allowing them to purchase products from the comfort of their homes.
For sellers, an online store offers the flexibility to showcase a wide variety of products without being limited by physical shelf space.
Valuable Customer Data and Insights
Online selling gives you access to valuable customer data and analytics. You can gather insights into customer behavior, preferences, and purchase patterns.
This information is crucial for optimizing your marketing strategies and improving your product offerings.
Faster Setup and Lower Marketing Costs
Setting up an online store is faster and more straightforward compared to opening a physical retail location.
Digital marketing, including SEO and social media, is generally more cost-effective than traditional marketing methods.
By implementing effective SEO strategies, you can improve your online store’s visibility in search engine results and attract more customers.
Selling on Konga offers numerous benefits, from reaching a wide audience to enjoying low overhead costs.
By leveraging these advantages and following best practices, you can grow your business and achieve success in the competitive online marketplace.
