Overview of the 4 Types of B2B Marketing
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Overview of the 4 Types of B2B Marketing

Introduction to B2B Marketing What is B2B Marketing? B2B marketing, or business-to-business marketing, refers to the strategies and tactics that businesses use to promote their products or services to other businesses. Unlike B2C (business-to-consumer) marketing, which focuses on selling to individual consumers, B2B marketing targets businesses that need the products...
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